Apicure is a family run business from the north of Greece, that produces soaps and cosmetics (and other similar products) with natural ingredients – most important of which, is honey. For Apicure we designed a new identity and also helped design the packaging for their new products. Their new products, that came out with their new identity, was a summer cosmetics series. Hair oil, Tanning oil, Face & body oil, Shimmering body oil and a Serum. These were all brand new products for the company and they had to be introduced with the company’s brand new identity. The collection is a high quality series with natural ingredients. It’s a fresh and inexpensive collection. We wanted the packaging to reflect the natural ingredients and the summer spirit of the cosmetics. Each product is represented by a carefully selected colour and we chose a textured paper for the packaging itself. The combination creates a casual premium identity for the collection. The bottles were selected so the content is visible, and we applied the new identity in a minimal design.